In 2024, the future is already here—and it’s freelance! The Australian gig economy, particularly in the creative sector, is booming, and if you’re a creative professional, it’s your time to shine. Whether you’re a graphic designer, digital marketer, UX guru, or content wizard, the landscape is shifting in your favour. Reports show that more businesses are turning to freelance talent to meet their creative needs, embracing flexibility, specialised skills, and cost-effectiveness.

So, what does this mean for you, and how does Artisan fit into all of this?

A Snapshot of Freelancing in Australia’s Creative Sector

As of 2024, around 31%* of Australians are engaged in some form of freelance or contract work. And within the creative sector? That number is soaring. Recent studies by the Australian Industry Group (Ai Group) report that the demand for freelance creative professionals has grown by over 25% in the last two years*, thanks to the increasing reliance on digital transformation, branding, and online marketing.

This rise isn’t just a fleeting trend. Businesses are seeing the benefits of tapping into freelance and contract workers for short-term projects, innovation sprints, and specialised tasks that might not justify a full-time hire. For creatives, freelancing offers the freedom to work on diverse projects while maintaining a balanced, flexible work-life setup.

According to the 2023 Australian Freelance Creative Report, nearly 65%* of businesses in creative industries are now hiring freelance talent regularly, compared to just 45% in 2019. The same report highlights that 55%* of freelancers in creative fields say they’re earning more now than when they were in full-time employment. Talk about a win-win!

Why Are Businesses Shifting to Freelancers?

So, why is everyone hopping on the freelance train? There are a few key reasons:

1. Agility and Flexibility: Companies need the ability to scale teams up or down quickly without the long-term commitment of hiring full-time staff. Freelancers provide that agility, offering businesses a way to respond rapidly to market demands or project deadlines.
   
2. Specialised Skills on Demand: Technology is advancing, and creative industries are evolving rapidly. Businesses often need niche expertise—think AI integration in marketing, AR/VR design, or data-driven UX design—that in-house teams might not possess. Freelancers can swoop in with their specialised skills and make an impact from day one.
   
3. Cost Efficiency: Hiring full-time talent comes with overhead costs (superannuation, benefits, etc.). Freelancers, on the other hand, often provide an immediate solution at a competitive price point, allowing businesses to allocate resources more strategically.
   
   

Artisan: Your Gateway to Freelance Success

At Artisan, we’ve been riding the wave of the gig economy since before it was cool (yep, we’ve been around for 26 years!). We know the challenges and opportunities this shift presents for both businesses and freelancers in the creative sector. As businesses increasingly rely on freelancers, Artisan is uniquely positioned to provide the flexibility, experience, and talent they need. Whether you’re a freelancer looking for your next gig or a business in need of top-notch creative minds, we’ve got you covered.

For Businesses:

Need a branding genius for a quick refresh? How about a UX designer to optimise that clunky app? Artisan has an extensive pool of skilled freelancers ready to jump into projects at a moment’s notice. We do the vetting, so you can focus on what matters—growing your business. Plus, our consultants are industry experts, meaning we understand your needs and can match you with the right talent, fast.

For Freelancers:

If you’re a freelancer, we’ll help you navigate the evolving job market. Whether it’s connecting you with businesses that value your craft, assisting with portfolio prep, or offering interview tips that help you land that dream contract, Artisan is your ultimate career partner. Our focus on empowerment means we’re here for the long haul, helping you grow your freelance career while enjoying the perks of flexibility.

What’s Next for Freelancers in Australia?

The future of work in Australia’s creative sector is freelance-heavy, and the data backs this up. By 2026, freelance creative workers are expected to represent nearly 40% of the entire creative workforce*. With this shift comes a range of new opportunities, from cross-industry collaborations to remote work across international borders.

And here’s the best part: companies are future-proofing their workforces by integrating freelancers into their core teams, meaning more job security for gig workers than ever before.

How Artisan Helps You Win in This Freelance-Fueled Future

We’re not just about placing talent. Artisan is committed to empowering creative freelancers and helping businesses adapt to the ever-changing market. From career development resources and mentorship to helping businesses optimise their freelance strategies, we’re your partner in making freelance work…well, work!

So, whether you’re a creative professional ready to jump into freelancing or a business looking for adaptable talent solutions, Artisan is here to guide the way. In 2024, freelancing isn’t just a career choice—it’s the future. Let’s embrace it together.

Sources:
*Australian Industry Group, 2023 Report
*Australian Freelance Creative Report 2023
*Hays Australia Salary Guide 2024