Public job boards still matter, but if you’re only relying on Seek and LinkedIn, you’re missing out on the best gigs.

Let’s get this clear. Job ads aren’t dead. They’re alive, well, and still getting applications.

But here’s the kicker. A huge portion of the best creative and digital roles in Australia never even make it online.

They’re filled before they’re posted. Passed around in DMs. Shared within recruiter networks. Offered to freelancers who nailed their last brief.

Welcome to the hidden job market.

What Is the Hidden Job Market?

It’s the network-driven, connection-based world of hiring that exists outside of public job boards.

A creative director messages a recruiter and says, “Do you know someone who could jump on this project next week?”

A client says to Artisan, “We’re planning to hire in three months, but let’s start scouting now.”

A freelancer gets a call for a dream gig, purely because they are tapped into the hidden job market.

These jobs never get advertised, but they exist.

Why This Matters in 2025

Speed
The pace of hiring in creative and digital is faster than ever. Many briefs need filling yesterday.

Exclusivity
Some roles are sensitive. Think replacing a key team member or launching a brand. These roles never go public.

Relationships over reach
Businesses want people they can trust. Recruiters like Artisan reduce the risk by vouching for candidates who have already proven themselves.

How to Tap Into It

1. Get on a recruiter’s radar
(Hi 👋 we’re Artisan.)
Don’t wait for the perfect job ad to appear. Reach out, even when you’re not actively looking. That’s when the magic happens.

2. Keep your portfolio fresh and ready
Be the person that comes to mind when the right brief lands. Your portfolio is your ticket into conversations that happen behind the scenes.

3. Stay visible in your niche
Post your work. Chat in industry groups. Attend events, even the awkward ones with warm beer and too many LinkedIn bios. It all adds up.

4. Nail the “soft intro”
Many hidden jobs start with, “Hey, we’re thinking of adding a designer. Interested?” Be ready to say yes — or at least have a chat.

For Clients: Why the Hidden Market Works for You Too

Faster hires
Pre-interviewed, proven talent
No flood of irrelevant applications
Discreet and strategic team planning

When you work with a recruiter like Artisan, you get access to a network of engaged creatives who are often booked before the job even hits the market.