Ah, TikTok—where a single dance move, a quirky catchphrase, or a strangely satisfying cake-cutting video can catapult someone to internet stardom overnight. The app is more than just entertainment; it’s a cultural barometer. TikTok’s annual Year in Review is a treasure trove of insights into what’s hot and what’s next. For Australian content creators and businesses, these trends aren’t just fun to watch—they’re strategic gold.

Let’s dive into TikTok’s top trends in 2024 and why they matter for creatives, marketers, and anyone trying to crack the algorithm. Bonus: we’ve got some Artisan -approved tips to help you ride these trends to your advantage.

1. The Year of the Aussie Outdoors (#OutbackAdventures)

Australians embraced their backyard in 2024, with creators showcasing jaw-dropping landscapes, camping hacks, and wholesome outdoor moments. Think drone shots of the Kimberley, camping breakfasts cooked over a campfire, and the ever-iconic kangaroo photobombs.

Why it matters: Outdoor content resonates globally and adds an authentic, laid-back vibe to your brand. Whether you’re in tourism, fashion, or even tech, tapping into this trend can add an adventurous flair to your storytelling.

2. The Power of Nostalgia (#Y2KRewind)

Y2K nostalgia has been dominating fashion and music, but in 2024, it took over TikTok. Low-rise jeans, metallic makeup, and early 2000s pop hits became staples of viral trends.

Why it matters: Nostalgia sells. If you’re a creative or a business, weaving throwback vibes into your campaigns can strike an emotional chord with audiences. Think retro branding, reimagined classics, or playful callbacks to millennial childhoods.

3. Work-Life Comedy (#CorporateClownery)

Workplace humor hit an all-time high, with creators poking fun at the remote work grind, Zoom mishaps, and corporate buzzwords. From “quiet quitting” skits to mock performance reviews, #CorporateClownery trended across industries.

Why it matters: Relatable humour humanises your brand. For freelancers or businesses targeting professionals, creating or sharing office humour shows you get your audience’s daily grind.

4. AI Meets DIY (#AIArtExplained)

In 2024, creators got crafty with AI tools, turning them into accessible, creative outlets. From AI-generated art tutorials to chatbots crafting hilarious birthday cards, TikTok became a playground for AI-powered creativity.

Why it matters: AI isn’t just a tech buzzword; it’s reshaping the creative industry. Showcasing how AI enhances your services or content could position you as forward-thinking and innovative.

5. Eco-Conscious Creativity (#GreenGlowUp)

Sustainability went viral in 2024, with creators spotlighting upcycling projects, zero-waste hacks, and eco-friendly brands. Videos like “How to make your old clothes new again” racked up millions of views.

Why it matters: Audiences love brands that align with their values. Highlighting your sustainable practices or eco-conscious services can resonate deeply with this growing community.

6. Food Fusion Craze (#FlavourMashup)

TikTok users couldn’t get enough of creative food combos. Whether it was Vegemite sushi or Tim Tam tiramisu, Australia’s culinary experimenters hit a nerve (and some taste buds).

Why it matters: Food trends are endlessly shareable and make for engaging content. Collaborating with foodie creators or hosting a recipe challenge could spice up your marketing efforts.

7. Pet Personalities (#PawsAndClaws)

From dogs dressed as crocodiles to cockatoos having deep “chats” with their humans, animal content ruled TikTok once again. In 2024, Aussie pets became full-fledged influencers.

Why it matters: If your brand or service can include furry friends (even loosely), you’re guaranteed extra likes and shares. Plus, who doesn’t love adorable animals?

8. The Rise of Micro Moments (#AMinuteForMe)

TikTok saw a surge in content promoting self-care and mindfulness, often packaged into quick, one-minute routines. From “Make your morning magical” videos to breathing exercises, these clips encouraged balance and well-being.

Why it matters: This trend is perfect for positioning your brand as caring and in tune with modern challenges. Freelancers, show how you prioritize wellness; businesses, highlight initiatives that support mental health.

9. Dance Trends That Never Die (#MoveAndGroove)

It wouldn’t be TikTok without some viral choreography. The top dance trend? A remix of Kylie Minogue’s “Tension,” paired with moves so addictive even dads got involved.

Why it matters: Dance trends are an easy entry point for creating fun, low-barrier content. Incorporating these into team videos or brand promotions can add energy and a human touch.

10. DIY Branding for Creatives (#BrandBoss)

Creators shared tips for personal branding, from designing logos in Canva to crafting compelling elevator pitches. TikTok became a hub for demystifying the business side of creativity.

Why it matters: This trend is tailor-made for freelancers and small businesses. Artisan can help you build your brand too—whether it’s finding freelance gigs, crafting a killer portfolio, or landing your dream role.

TikTok’s 2024 trends reflect a vibrant mix of nostalgia, innovation, and authenticity. For creatives and businesses alike, staying plugged into these cultural currents can mean the difference between blending in and standing out. At Artisan Recruitment, we’re here to help you navigate these trends and harness them for career and business success. Let’s make 2025 your most creative year yet!

Sources:

• TikTok Year in Review 2024: TikTok Trends
• Marketing Insights: Hootsuite Blog
• Creative Industry Stats: Creative Economy Report